TrinityOne Marketing announced its new business relationship with the English football club Millwall. TrinityOne will serve as a consultant to the organization and will analyze its current business operation, devise a marketing plan, create a new philosophy and blueprint for sponsorship and ticket sales, and implement organization-wide protocols, systems and databases.

"Millwall is a storied club with a passionate fan base," says TrinityOne Chief Executive Officer Lou Imbriano. "John Berylson and the Board of Directors are dedicated to ensuring the Club's long-term success both on and off the field. We are proud to be a part of this regeneration effort and are eager to roll up our sleeves and work with the entire team to help convert the pride and passion into a commercial success story." 

Millwall F.C. competes in the Football League’s League One division in England. The team’s home stadium, The New Den, is located in Bermondsey, South east London. Millwall has wone five straight matches and sits in fourth place, one point out of first place. Its next match is this Saturday at home against Milton Keynes Dons.