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- Audit current sports marketing initiatives – evaluate and analyze
- Provide analysis and research on sports venues, teams, leagues, events, media opportunities, target audiences, emerging trends and competitors to help achieve desired results
- Advise on sports marketing expenditures
- Develop targeted results-oriented, innovative, integrated and efficient sports sponsorships packages
- Negotiate and implement strategic and innovated sports sponsorships and campaigns to extend brand awareness
- Strategic activation and execution of sports marketing assets
- Create and implement multi-level sports marketing programs
- Build programs to provide cost-effective point of entry with substantial activation in year one, allowing for relationship growth in subsequent years
- Effectively manage and allocate sports marketing budgets
- Provide sports marketing measurement and analysis
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