Cover Girls

U.S. Olympic gymnasts Shawn Johnson and Nastia Liukin along with Olympic hopeful Alicia Sacramone have been named spokespersons for Cover Girl, marking the first time athletes have been chosen to be models for the magazine ("Today," NBC, 6/24)

24 Hour Fitness Announces Partnership with Six U.S. Olympic Hopefuls for Beijing 2008 Olympic Games

U.S. Olympic Gold Medalists Kerri Walsh and Jeremy Wariner and U.S. Olympic Hopeful Alicia Sacramone Spearhead New Advertising Campaign

SAN RAMON, Calif.--(Business Wire)-- 24 Hour Fitness, the largest privately-owned U.S. fitness chain and the Official Fitness Center Sponsor of the 2008 U.S. Olympic Team, today announced that U.S. Olympians Kerri Walsh, Jeremy Wariner, Adam Wheeler and Brian Olson and U.S. Olympic hopefuls Alicia Sacramone and
Adler Volmar have joined Team 24 Hour Fitness as they strive toward making the 2008 U.S. Olympic Team and medaling this summer at the Beijing 2008 Olympic Games.

As members of Team 24 Hour Fitness, Walsh and Wariner, gold
medalists in Athens in beach volleyball and track & field,
respectively, and Sacramone, who is attempting to make her first U.S. Olympic Team in gymnastics, along with 24 Hour Fitness employees, Wheeler, Olson and Volmar will appear in the brand’s advertising, make promotional appearances at local clubs, and develop signature workouts for members that will be available in-club and online at www.24hourfitness.com.

"24 Hour Fitness is proud to continue its support of the United
States Olympic Team and help in their ongoing quest for glory at the
2008 Olympic Games in Beijing," said Tony Wells, Chief Marketing
Officer, 24 Hour Fitness. "These inspiring athletes were selected
because they share 24 Hour Fitness’ vision of making fitness
accessible for everyone and know the importance of setting goals,
working hard and remembering to have fun along the way."

The Olympic Games are a strong part of 24 Hour Fitness’ DNA. A
number of their signature athletes are also Olympians - Magic Johnson, Andre Agassi, Shaquille O’Neal, and Lance Armstrong. Joining this elite group:

Kerri Walsh (Beach Volleyball) - The 29-year-old California native
will head to Beijing with her playing partner Misty May-Treanor as the defending gold medalists in beach volleyball. Walsh recently became a three-time World Champion with a gold medal victory in Gstaad, Switzerland.

Jeremy Wariner (Track & Field) - Wariner, 24, first made a name
for himself in Athens in 2004 with gold medal performances in the 400 meters and 4X400 relay. He recently added two-time World Champion to his already impressive resume and has set his sights on breaking Michael Johnson’s 400 meter world record of 43.18 while going for gold in Beijing.

Alicia Sacramone (Gymnastics) - The current U.S. National Champion on vault and a seven-time medalist at the World Championships, Sacramone, 20, is poised to make her first appearance at the Olympic Games this summer in Beijing.

Brian Olson (Judo) - A fitness manager in a Fort Collins, Colo.
club, is a three-time Olympian and five-time National Champion in
Judo. He is currently ranked third in the 90kg weight class. 

Adam Wheeler (Wrestling) - A personal trainer in Broadmoor, Colo., who is currently ranked second in the U.S. in the 96-kilogram Greco-Roman wrestling division, and has already qualified for a spot on the U.S. Olympic Team.

Adler Volmar (Judo) - A personal trainer in Coral Springs, Fla., a
1996 Olympian for Haiti, 3-time national medalist, Pan American and European medalist. He is currently ranked first in 100-kilogram
category with over 18 years of experience in Olympic, international
and domestic judo competitions.

"I’m thrilled to be a member of Team 24 Hour Fitness," said Walsh.
"Their support both in club and at the U.S. Olympic Training Centers has helped our athletes perform at their very best. Whether you’re an Olympian or weekend warrior, 24 Hour Fitness recognizes that we are all athletes and is there to help achieve your fitness goals."

As the Official Fitness Center Sponsor of the United States Olympic Team, 24 Hour Fitness has worked closely with the U. S.
Olympic Committee (USOC) to plan, develop and implement its High Performance Training Center (HPTC) in Beijing. The HPTC, located at Beijing Normal University, will be a base for the U.S. Olympic Committee during the Games offering services to include training facilities.

To help America’s Olympic Team train for Beijing 2008, 24 Hour
Fitness has provided state-of-the-art equipment and expertise to U.S. Olympic Training Centers in Colorado Springs, Colo., Chula Vista, Calif. and Lake Placid, N.Y. 24 Hour Fitness continues to work closely with the USOC Sport Performance team to make additional enhancements to the U.S. Olympic Training Centers and other U.S. Olympic training sites to help the team optimize its performance in Beijing.

As part of its partnership with the USOC, which launched in 2003,
24 Hour Fitness also offers eligible U.S. Olympic athletes and
hopefuls free and reduced rate club memberships to support them as they train in their hometowns. Additionally, 24 Hour Fitness is proud to support the U.S. Olympic Movement by sponsoring nine National Governing Bodies (NGBs): USA Cycling, USA Gymnastics, USA Judo, USA Softball, USA Track & Field, USA Volleyball, USA Water Polo, USA Weightlifting and USA Wrestling.

This will be the third Olympic Games for which 24 Hour Fitness has
supported America’s Olympic Team, having previously partnered with the United States Olympic Committee for the Athens 2004 Olympic Games and the Torino 2006 Olympic Winter Games.

Bank of America Advertising celebrates America’s strong voice of support for Team USA

CHARLOTTE, N.C., June 19 /PRNewswire/ -- Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, today announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia campaign rallies support for Team USA(TM) through the company’s signature Olympic-themed programs -- America’s Cheer(TM) and U.S. Olympic Team Banking -- and includes a new national television commercial, as well as print, radio, online and point-of-sale advertisements.

"Unlike any other sporting event in the world, the Olympic Games are the only time when an entire nation cheers for one team," said Anne Saunders, Brand and Advertising executive, Bank of America. "Our new campaign captures the passion and spirit with which Americans everywhere are cheering on the extraordinary athletes who will represent the United States at the 2008
Olympic Games."

Created by BBDO New York, the campaign features images of Americans showcasing their spirited expressions of patriotic support for Team USA, with a voiceover that enlists America to "cheer your head off with America’s Cheer dot-com and the U.S. Olympic Team will hear you all the way to China."

In addition to America’s Cheer, the new campaign promotes U.S. Olympic Team Banking only available at Bank of America. The suite of U.S. Olympic Team-branded checks and Visa(R) Check Cards and credit cards enable customers to support America’s Olympic athletes with every purchase with their card, while earning special rewards.

Bank of America’s new campaign will make its debut on June 21 in
conjunction with NBC’s coverage of the U.S. National Team Trials for Diving. Thereafter, the new campaign will continue to run leading up to and during NBC’s national broadcast of the Beijing 2008 Olympic Games and on NBC affiliates around the country in Boston, Charlotte, Chicago, Los Angeles, Miami, New York, San Francisco and Washington D.C.

America’s Cheer

America’s Cheer is Bank of America’s grassroots campaign that provides an opportunity for all Americans to cheer on the nation’s finest athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China. Whether it’s an energetic video or audio recording, heartfelt letter or inspiring photo,  America’s Cheer invites the entire country to express their support for Team
USA(TM) through the act of cheering.

To upload a cheer, individuals or groups can visit
http://www.AmericasCheer.com. Cheers can also be recorded by visiting the America’s Cheer(TM) mobile tour which is currently visiting 19 cities and 26 events, traveling 27,000 miles before its final stop in Detroit, Mich., on Aug. 24, 2008, a date that coincides with the Closing Ceremony of the 2008 Olympic Games.

U.S. Olympic Team Banking

In recognition of what the U.S. Olympic Team means to its customers, Bank of America has developed U.S. Olympic Team Banking, a new suite of Team USA-branded checks and Visa(R) Check Cards and credit cards that enables customers to support America’s Olympic athletes with every purchase with their
card, while earning special rewards for themselves. With every U.S. Olympic Team credit card purchase, customers can earn points to redeem WorldPoints(R) rewards for cash, airline tickets, hotel stays and for Bank of America U.S. Olympic Team merchandise, memorabilia and exclusive experiences. Customers can also generate contributions to the U.S. Olympic Team when they open a new U.S. Olympic Team checking account and with every U.S. Olympic Team Visa Check Card or credit card purchase at no additional cost to themselves.


Visit http://www.bankofamerica.com/olympics to sign-up or to learn more about the many features and benefits of U.S. Olympic Team Banking.

Bank of America’s U.S. Olympic Team Sponsorship

Bank of America is widely recognized as a major corporate sponsor of the U.S. Olympic Team, creating opportunities for the nation’s best athletes to represent the United States in world-class competition. Bank of America’s earliest known involvement with the U.S. Olympic Movement dates back to 1921, when the bank provided leadership and financing for the Los Angeles Coliseum,
site of the 1932 and 1984 Olympic Games. In 1992, Bank of America signed on as an official sponsor of the U.S. Olympic Team that competed in Barcelona, Spain, and has supported every U.S. Olympic Team since, including the American athletes who will compete in the 2008 Olympic Games in Beijing, China.

Bank of America’s commitment to the U.S. Olympic Team is also realized through the Bank of America Hometown Hopefuls(R) program. Through this program, the bank provides financial support and marketing exposure to 12 U.S. Olympic athletes and hopefuls. They include: Tony Azevedo (waterpolo); Howard Bach (badminton); Shannon Boxx (soccer); Jennie Finch (softball); Brett Heyl kayak); Sada Jacobson (fencing); swimmers Cullen Jones, Tara Kirk and Aaron Peirsol; Ogonna Nnamani (volleyball); Alicia Sacramone (gymnastics); and Lauryn Williams (track & field).