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ARNOLD / TRINITYONE SPORTS EXPANDS RELATIONSHIP WITH OCEAN SPRAY
Agency Gains Digital and Sports Marketing Responsibilities
BOSTON, MA (April 1, 2008) - Arnold announced today the expansion of its long-standing relationship with Ocean Spray. The agency was named Ocean Spray’s digital agency of record, and sports marketing agency of record through their sports practice TrinityOne Sports. Arnold has handled Ocean Spray’s advertising for over 10 years.
“We are thrilled to expand our relationship with Ocean Spray beyond advertising and into both the digital and sports marketing arenas,” said Arnold President Pam Hamlin. “With the addition of responsibilities for digital and sports marketing, we’re better able to develop more strategic, more innovative and more effective cross-channel solutions for Ocean Spray to impact their business.”
Arnold’s digital responsibilities will include creating, designing and developing all online advertising of Ocean Spray. This work will include updating the brand’s Web site through coding revisions and overall design enhancements. The agency’s efforts will start with the launch of Cranergy™, Ocean Spray’s first line of naturally energizing, juice drinks. In addition to TV spots, Arnold will utilize digital capabilities and step up interactive efforts for the campaign.
For sports marketing, Arnold and TrinityOne Sports will be working with Ocean Spray to help negotiate and leverage sports platforms that will help to market the brand and its key products, entertain consumers, and support charitable efforts. All sports initiatives will work synergistically with the brand positioning initiatives Arnold has created for Ocean Spray.
“We look forward to teaming up with Arnold to push the envelope in both digital and sports marketing,” said Ken Romanzi, Chief Operating Officer at Ocean Spray. “We are excited to expand our relationship with a partner who is strategic, innovative and able to bring an integrated approach to all of our marketing efforts..”
About Arnold
Arnold is a highly creative communications agency focused on strong business results for large, national brands like truth®, TAG, Fidelity Investments, ESPN, Jack Daniel’s, Hershey’s, Amtrak and Ocean Spray. Arnold is owned by Havas (Nasdaq: HAVS) (Euronext Paris: HAV.PA) and represents one of the lead agencies in the system, with three fully integrated service offices in the U.S.: the Boston headquarters, New York, Washington.
About TrinityOne Worldwide
TrinityOne Worldwide, with its three principle divisions, TrinityOne Marketing, TrinityOne Entertainment and TrinityOne Events, specializes in consulting, revenue generation, content creation and brand awareness for sports teams, venues, athletes, personalities, corporations, and entertainment and media entities. With a win-win approach, TrinityOne Worldwide works to maximize all areas of marketing, promotions, advertising, hospitality, customer service, negotiation, media, broadcasting, events and sales.
TrinityOne works with clients including NASCAR’s Richard Childress Racing, Renegade Nation, Little Steven’s Underground Garage, the Boston Herald, Ocean Spray and Red Bull. TrinityOne also represents athletes and personalities including US gymnast Alicia Sacramone; LPGA golfer Cristie Kerr; ESPN personalities Chris Berman and Steve Levy NFL’s Tedy Bruschi, Ty Warren, Jabar Gaffney, Larry Izzo and Adalius Thomas; and MLS’s Taylor Twellman.
About Ocean Spray
Ocean Spray is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as about 50 Florida grapefruit growers. Ocean Spray was formed 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2006 gross revenues of roughly $1.5 billion
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