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P R E S S R E L E A S E
ARNOLD ANNOUNCES A NEW SPORTS MARKETING PRACTICE POWERED BY TRINITYONE WORLDWIDE
Agency Aligns Itself With Premiere Sports Marketing Company
BOSTON, MA (January 14, 2008) - Today, Arnold announced a new sports marketing practice inside Arnold powered by TrinityOne Sports. The new offering combines Arnold’s 360 approach to brand-building and creative excellence with TrinityOne’s sports business expertise and consumer-centric approach to sports marketing. Through this partnership, a complete in-house sports marketing solution will be created for Arnold clients looking to maximize the impact and integration of their sport marketing initiatives as part of their overall brand marketing program.
"We are thrilled to team up with TrinityOne in our efforts to expand our capability within the sports industry," said Pam Hamlin, President of Arnold. "By combining TrinityOne’s experience on the inside of the sports industry with Arnold’s creativity and holistic approach to building brands and businesses, we believe this venture gives us a considerable edge in this competitive market."
"We are excited to align with Arnold and its group of creative geniuses,” said TrinityOne President and CEO Lou Imbriano. "This new venture and the collaboration of our two companies allows brands to approach their advertising and sports marketing in a more synergistic manner. Often these two areas are quite separate to one another, but when integrated with a consumer-centric approach, the results will be considerably more effective."
With this partnership, Arnold brings experience with sports-related brands, including work on numerous print, television and brand promotions campaigns for ESPN, Titleist, Pinnacle, United States Tennis Association and FootJoy. Additionally, Arnold has activated sports-marketing programs for Tyson by establishing affiliations with the Olympics and NASCAR and for Ocean Spray through a partnership with the WNBA.
TrinityOne Worldwide, one of the nation’s premiere sports and entertainment marketing companies, was established by Lou Imbriano, former vice president and chief marketing officer of the New England Patriots and Gillette Stadium, and a group of talented sports marketing executives. The Boston based company has expertise with the National Football League (NFL), National Basketball League (NBA), Major League Soccer (MLS), NASCAR, professional golf, professional athlete and celebrity endorsements, and sponsorship sales, among other areas.
About Arnold Worldwide
Arnold Worldwide is owned by Havas (Nasdaq: HAVS) (Euronext Paris: HAV.PA) and represents one of the lead agencies in the system, with three fully integrated service offices in the U.S.: the Boston headquarters, New York, Washington. Arnold’s client roster includes many Fortune 500 brands like truth(R), ESPN, Amtrak, McDonald’s, Fidelity Investments, Hershey’s, RadioShack and Jack Daniel’s.
About TrinityOne Worldwide
TrinityOne Worldwide, with its three principle divisions, TrinityOne Marketing, TrinityOne Entertainment and TrinityOne Events, specializes in consulting, revenue generation, content creation and brand awareness for sports teams, venues, athletes, personalities, corporations, and entertainment and media entities. With a win-win approach, TrinityOne Worldwide works to maximize all areas of marketing, promotions, advertising, hospitality, customer service, negotiation, media, broadcasting, events and sales.
TrinityOne works with clients including NASCAR’s Richard Childress Racing, Renegade Nation, Little Steven’s Underground Garage, the Boston Herald, Ocean Spray and Red Bull. TrinityOne also represents athletes and personalities including US gymnast Alicia Sacramone; LPGA golfer Cristie Kerr; ESPN personalities Chris Berman and Steve Levy; NFL’s Tedy Bruschi, Ty Warren, Jabar Gaffney, Larry Izzo and Adalius Thomas; and MLS’s Taylor Twellman.
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