TrinityOne Worldwide Launhces TrinityOne Events

Frank Knippenberg Joins on as Director of Events

BOSTON, MA (April 3, 2007) –TrinityOne Worldwide, one of the nation’s premiere sports and entertainment marketing companies, announced it has launched a full service events department called TrinityOne Events.   TrinityOne Events provides turnkey solutions for corporate entities, teams and athletes to create unique and memorable experiences for their specific target audiences.

TrinityOne Worldwide also announced that Frank Knippenberg will head up TrinityOne Events as Director of Events. 

“We are excited to have Frank join the TrinityOne Worldwide Team,” says TrinityOne President & CEO Lou Imbriano.  “Events is a natural extension or our company and we look forward to seeing this area grow.” 

With more than 10 years of success in sports-related business and product development, Knippenberg comes to TrinityOne from Red Bull N.A. where he established a reputation as a visionary marketing strategist and event management specialist. Knippenberg played a major role in leading Red Bull’s emergence as the leading single-serve energy drink nationwide through his execution of innovative brand-building events such as the Red Bull Art of the Can.  His highly successful production of the company’s first “Art of the Can” brand-building event in the US is considered to be one of its best implementations worldwide.

As Red Bull’s Boston Field Marketing Manager, Knippenberg negotiated and closed endorsement contracts with high-profile Major League Soccer and Major League Baseball athletes. He saw a distribution increase of 500% in Boston professional sport locker rooms as a result of his aggressive networking.  In addition he also served as a member of Red Bull’s national brand-building event task force. He also negotiated sponsorship of the New England Pro Golf Tour and worked on the team that negotiated a three-year product distribution and marketing agreement with Gillette Stadium and the New England Patriots; he went on to bring about the contract’s five-year extension.

Knippenberg collaborated with the New England Revolution marketing & public relations teams to generate over 3.8 million media impressions of a Red Bull TNT Freestyle Motocross performance at Gillette Stadium. He developed countless internal programs and sampling initiatives that resulted in record-breaking distribution of the energy drink.

Prior to his tenure at Red Bull, Knippenberg forged an impressive record of achievement and advancement in public relations and retail, establishing a reputation as an expert in turnarounds and start-ups. He has a proven record of success in transforming fledgling businesses and launching successful startups to exceed expectations in sales, merchandising, and customer relations.

A Boston resident, Knippenberg majored in marketing and graduated with a Bachelor’s Degree in Business Administration from the University of Hartford in Connecticut, where he began his career by launching the Hartford Wolf Pack—an American Hockey League franchise—in just four months. He is an active member of the Sports Marketing Network.

About TrinityOne Worldwide

TrinityOne Worldwide, with its three principle divisions, TrinityOne Marketing, TrinityOne Entertainment and TrinityOne Events, specializes in consulting, revenue generation, content creation and brand awareness for sports teams, venues, athletes, personalities, corporations, and entertainment and media entities. With a win-win approach, TrinityOne Worldwide works to maximize all areas of marketing, promotions, advertising, hospitality, customer service, negotiation, media, broadcasting, events and sponsorship sales. TrinityOne works with clients including NASCAR’s Richard Childress Racing, the NBA’s Boston Celtics, Renegade Nation, Little Steven’s Underground Garage, and the Boston Herald. TrinityOne also represents athletes and personalities including NFL’s Tedy Bruschi, MLS’s Taylor Twellman, and ESPN’s Chris Berman and Steve Levy.  www.trinityoneworldwide.com

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