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Plum & TrinityOne Join Forces
BOSTON, MA (August 7, 2007) – Plum, the media network of America’s most influential destination communities, and TrinityOne Entertainment, a division of TrinityOne Worldwide - one of the nation’s premiere sports and entertainment marketing companies, today announce they have entered into a business relationship. TrinityOne Entertainment will assist with the strategic marketing, integrated branding, sales and advertising for all Plum properties which include television and web entities in the Hamptons, Nantucket, Aspen, Miami Beach, Martha’s Vineyard, Sun Valley, and Telluride.
"Plum’s approach to branded content and its very attractive demographic fit perfectly with TrinityOne’s corporate relationships,” says TrinityOne President & CEO Lou Imbriano. “We look forward to creating great partnerships with Tom and his team at Plum."
Plum CEO and co-founder Tom Scott remarks, “Plum has the ability to reach people when they are relaxed and more receptive to advertisers’ messaging. 14 million people pass through our markets each year and are exposed to the branded content we create that allows people to never leave the experience whether they are in Aspen or Miami Beach. Its great to have TrinityOne now sharing our story.”
ABOUT PLUM
Plum is a new type of media company. Produced in, for and about some of America’s most dynamic communities, Plum programming is honest, authentic and optimistic. It celebrates the natural beauty and character of its communities and spirit and intellect of the people who live and visit there. Plum currently operates television channels and websites in Nantucket, Martha’s Vineyard, the Hamptons, Vail, Aspen, Telluride, Sun Valley and Miami Beach. While the towns may be small, the reach and influence is not. Plum’s markets are destinations of choice for over 14 million of the nation’s most interesting and influential people each year. They are people who define the culture in the media, business, arts and politics. They are Plum’s audience as well as its content. Increasingly, Plum is available to a broader audience beyond its communities through video on demand and the Internet at www.plumtv.com.
ABOUT TRINITYONE WORLDWIDE
TrinityOne Worldwide, with its three principle divisions, TrinityOne Marketing, TrinityOne Entertainment and TrinityOne Events, specializes in consulting, revenue generation, content creation and brand awareness for sports teams, venues, athletes, personalities, corporations, and entertainment and media entities. With a win-win approach, TrinityOne Worldwide works to maximize all areas of marketing, promotions, advertising, hospitality, customer service, negotiation, media, broadcasting, events and sponsorship sales. TrinityOne works with clients including NASCAR’s Richard Childress Racing, the NBA’s Boston Celtics, Renegade Nation, Little Steven’s Underground Garage, the Boston Herald, Ocean Spray and Red Bull. TrinityOne also represents athletes and personalities including the LPGA Golfer and US Women’s Open Champion Cristie Kerr; NFL’s Tedy Bruschi, Ty Warren, Jabar Gaffney, Larry Izzo, Mike Vrabel and Kyle Brady; MLS’s Taylor Twellman; and ESPN’s Chris Berman and Steve Levy. www.trinityoneworldwide.com
CONTACT
Kelly Downing
Trinity One Worldwide
Kelly@trinityonemarketing.com (508) 665-4712
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