|
LPGA Golfer and US Women’s Open Champion Cristie Kerr Joins Forces with TrinityOne
BOSTON, MA (July 25, 2007) – TrinityOne Marketing, a division of TrinityOne Worldwide, one of the nation’s premiere sports and entertainment marketing companies, announces the addition of LPGA golfer and reigning US Women’s Open Champion Cristie Kerr to its client roster. TrinityOne Marketing will help manage and negotiate strategic marketing, sales, sponsorships and endorsements for Kerr.
TrinityOne Worldwide was started by Lou Imbriano, former vice president and chief marketing officer for the National Football League’s (NFL) New England Patriots. The Boston-based company has expertise with the NFL, Major League Soccer (MLS), golf, radio, television, professional athlete and celebrity endorsements, sponsorship sales, product placement, concerts, world-class events and hospitality.
"I have not seen such focus and dedication in an athlete since I was with the Patriots witnessing the efforts of Coach Belichick and Tom Brady,” says Lou Imbriano, President and CEO of TrinityOne Marketing. “We are very excited to be working with such a dynamic and passionate person. Cristie is a true champion and is destined to win multiple majors.”
On July 1, 2007, Kerr notched her tenth career title and first major championship with a victory at the US Women’s Open at Pine Needles. The popular 29 year old has been the LPGA tour’s top American and is currently ranked 4th in the Rolex World Rankings.
“I am thrilled to be working with Lou and his team of professionals at TrinityOne Marketing. I have worked hard the past several years on my golf performance and charity work off the course and I need a full service marketing firm to maximize opportunities. TrinityOne is uniquely positioned to help me achieve further success,” says Cristie Kerr.
CRISTIE KERR
Considered the top American women’s golfer, LPGA golfer Cristie Kerr, 29, turned professional in 1996. In 2002 she earned her first LPGA victory at the Longs Drugs Challenge. Since 2004, Kerr has been one of the top players on tour, gathering 9 additional victories, 48 top ten finishes and nearly $ 8 million in official earnings, 10th best in LPGA history. Kerr was also a member of the United States Solheim Cup team in 2002, 2003 and 2005.
In July 2007, Kerr earned her first major championship with a victory at the 62nd US Women’s Open with a final-round of 1-under 70 and a total score of 5-under 279. Kerr is also a passionate activist in the fight against breast cancer.
In 2004, Kerr founded “Birdies for Breast Cancer” (www.birdiesforbreastcancer.com), a non-profit organization dedicated to raising funds for breast cancer research. BFBC is a unique pledge-based program that has been embraced by hundreds of Cristie’s fans who pledge various amounts to the foundation for every birdie Kerr makes during her golfing season. Kerr herself donates $50 per birdie. Since its inception, Birdies has raised over $400,000 and for her efforts, Cristie was recognized as only the second individual recipient of the prestigious Komen Award.
TRINITYONE WORLDWIDE
TrinityOne Worldwide, with its three principle divisions, TrinityOne Marketing, TrinityOne Entertainment and TrinityOne Events, specializes in consulting, revenue generation, content creation and brand awareness for sports teams, venues, athletes, personalities, corporations, and entertainment and media entities. With a win-win approach, TrinityOne Worldwide works to maximize all areas of marketing, promotions, advertising, hospitality, customer service, negotiation, media, broadcasting, events and sales. TrinityOne works with clients including NASCAR’s Richard Childress Racing, the NBA’s Boston Celtics, Renegade Nation, Little Steven’s Underground Garage, the Boston Herald, Ocean Spray and Red Bull. TrinityOne also represents athletes and personalities including the NFL’s Tedy Bruschi, Ty Warren, Jabar Gaffney, Larry Izzo and Kyle Brady; MLS’s Taylor Twellman; and ESPN’s Chris Berman and Steve Levy.
### |
