LOU IMBRIANO
Chief Executive Officer
TrinityOne Worldwide

Lou Imbriano serves as President and CEO of TrinityOne Worldwide, a sports and entertainment marketing company specializing in maximizing revenue generation and brand awareness for sports teams, athletes and companies. With a win-win approach, TrinityOne works to maximize all areas of marketing, promotions, advertising, customer service, negotiation, media, broadcasting and sales.

Formerly as the Vice President and Chief Marketing Officer of the New England Patriots and Gillette Stadium for nine seasons and Chief Operating Officer for the New England Revolution for three seasons, Imbriano built powerful relationships that allowed the organization to achieve an increase in revenue by more than 600%.

Imbriano joined the Kraft Sports Group in 1997 to oversee the sales and marketing for the New England Patriots, New England Revolution and Foxboro Stadium. His sales and marketing leadership made the Kraft family's sports and entertainment ventures among the highest revenue-generating entities in the country. Simultaneously, he vastly broadened the scope of marketing programs and business initiatives for the teams and stadium. In 2002, the Kraft family christened CMGI Field, later renamed Gillette Stadium, a $325 million-dollar privately financed state of the art sports and entertainment facility for which Imbriano negotiated two multi-year, multi-million dollar stadium naming rights deals. Imbriano also negotiated deals to name each of three stadium entrance gates, the Fidelity Investments Clubhouse and the parking lots around the stadium property. In 2003, Lou expanded his role with the Revolution, overseeing all business aspects of the soccer team, while continuing to oversee Patriots and Gillette Stadium responsibilities. His immediate business restructure made great strides in making Revolution Soccer a healthy and viable business, as he took the team from millions of dollars of losses to a position of profitability.

Imbriano was the chief negotiator for team and stadium corporate sponsorships and oversaw all sales initiatives, marketing programs, advertising, promotions, event planning, premium services, broadcasting and game entertainment. He created and developed many on-going endeavors for the organization including: Patriots Experience, New England Patriots Charitable Foundation Annual Golf Tournament, New England Patriots Charitable Foundation Annual Kickoff Gala, Super Bowl Revenue Capitalization Plan, New England Revolution's Soccer Celebration, New England Revolution Center Circle season ticket program, New England Revolution Presidents Club and Netside Terrace hospitality programs, Revolutionsoccer.net radio and Patriots.com radio programming. Imbriano also designed the blue print to achieve the largest single game attendance in MLS history (2002 MLS Cup).

A graduate of Boston College in 1987, Imbriano began his career working as a sports producer for WHDH radio in Boston where he produced all of the station's sports talk shows and sports specials, including the broadcasting of the New England Patriots football games. After four years at WHDH, he joined WEEI as the executive producer for Boston's only all-sports radio station. In 1994, he was promoted to station management and was responsible for creating, formatting and developing marketing programs, on-air programming, events and station initiatives.

Imbriano has created, formatted, produced and developed numerous successful events, broadcast programs and business entities. He created and produced Sports Jam , a sports interactive fan festival that incorporated aspects of all of the major professional sports teams in New England. Imbriano co-created and formatted The Phantom Gourmet , a food and dining television program. Imbriano also played an important role in creating and/or producing the WEEI Celebrity Golf Tournament, The A Team , The Hot Dog Safari and Dee Brown Slam Dunk Tour, An Evening with Boston Super Stars, WEEI Madness, Jambalaya Crusade, Tuesday Night Football , Team 850 Racing, Ciao-Chow Bambino and a multitude of charitable events that have cumulatively raised over $7 million for deserving charities and foundations. Imbriano serves on a number of boards and charitable committees. He also frequently lectures at Boston College and other New England Universities.

KELLY DOWNING
Vice President, Marketing Operations and Media Relations
TrinityOne Worldwide

Downing has worked in sports and consumer marketing, brand strategy, communications, broadcasting and entertainment for nearly a decade. She has worked with some of the most successful and well respected organizations and brands in the world including the New England Patriots, New England Revolution, Starbucks and General Mills' Yoplait and Green Giant brands.

A Syracuse University graduate (B.S. 1998, M.S. 1999), Downing began her professional career with the Kraft Sports Group, working with the New England Patriots, New England Revolution and Foxboro Stadium. Downing played an integral role in the marketing, sales and presentation of the Kraft family's new stadium, which opened in 2002 as CMGI Field and later renamed Gillette Stadium. She also helped in launching both Patriots.com radio and Revolutionsoccer.net. Downing was involved in all marketing, promotions, event planning, web services, broadcast and entertainment projects with both the Patriots and Revolution.

Following her time with the Kraft organization, Downing spent time as a Marketing Manager for Motley Rice LLC, a high profile plaintiff's litigation law firm based out of Charleston, South Carolina. Downing then returned to the world of sports and events overseeing marketing and events for RiverTowne Country Club, part of the Belvidere Club & Resort, in Mount Pleasant, South Carolina, outside of Charleston. She oversaw membership marketing, communications and special events for a semi-private country club, named "2004 South Carolina Golf Course of the Year" by the National Golf Course Owner's Association. Upon her return to the Boston area, Downing worked for Cone Inc., a brand marketing and communications agency, on the Starbucks, Jiffy Lube, Yoplait and Green Giant accounts. She managed media relations, marketing, events and cause marketing campaigns for her clients.

A Massachusetts native, Downing now resides with her husband in Ashland, Massachusetts.

KARIANNE KRAUS
Vice President, Marketing Services
TrinityOne Worldwide

Karianne Kraus has over 15 years experience in sports sponsorships, promotional marketing, media relations and community relations, providing her with a highly integrated brand perspective. She has held roles on both the agency-side and the client-side of the business working on brands including Fidelity Investments, Tyson Foods, Ocean Spray and Bank of America.

Kraus began her professional career in New York City with M. Silver Associates, handling public relations efforts for a variety of travel and tourism clients. During her time in New York, she volunteered on the marketing staff for the 1994 World Cup competition held at Giants Stadium. She moved to Boston and joined Arnold Worldwide where she managed and implemented community relations, media relations and internal employee programs for Fleet Bank and Stop & Shop.

Following Arnold, Kraus spent seven years at FleetBoston Financial and subsequently Bank of America. While there, she helped develop a platform for the Bank to become the "Official Bank of Baseball" by integrating Major League Baseball, Little League Baseball and Minor League Baseball properties. Additionally, she oversaw strategy, development and execution of corporate and regional marketing initiatives in support of the company’s community outreach efforts. She also implemented hospitality programs and customer sweepstakes on behalf of the Bank’s relationships with the New England Patriots, Boston Red Sox, New York Yankees and the Bank of America Championship.

Kraus rejoined Arnold to develop, launch and promote The Music Lives Foundation on behalf of Fidelity Investments and their partnership with Sir Paul McCartney. The Music Lives campaign won both the Best Overall Entertainment Marketing Award (EMMA) by PROMO Magazine and the Ex Award for the Best Activation of an Entertainment sponsorship. Kraus helped negotiate relationships between Tyson Foods and the United States Olympic Committee, USA Gymnastics and USA Track & Field. She led a team responsible for the sponsorship activation including on-site event marketing, corporate hospitality, value-added promotions and an integrated national consumer contest.

Kraus was a member of the Massachusetts Governor’s Committee on Physical Fitness and Sports and is currently a Member of the National Sports Marketing Network’s Boston Chapter Steering Committee. Kraus holds a B.S. cum laude from Syracuse University and is a Boston resident.